Fernanda DeSouza

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Dorsia,  Content Manager                                                                                                                                    Aug. 2017-Present – Brooklyn, NY


Juice From the RAW,  Content Manager (Freelance)                                                                                           Feb. 2017-May 2017
Everpress, LLC – Brooklyn, NY

  • Head copywriter and content creator for a Brooklyn-based company specializing in organic juice cleanses; provided content strategy for rebranding projects; liaised between photographers, bloggers, press and other influencers during collaborations; provided customer service and product knowledge support via email and/or social media outlets; scheduled and posted on social media channels daily

  • Writing duties included writing copy for Facebook, Instagram, and Twitter, email templates, newsletters, product labels, one-pagers, blog posts, and copyediting any branded materials

  • Increased Facebook reach/engagement by 25%, increased Instagram impressions by 2,000 a week, and created an optimized comprehensive how-to guide that drove website to top 10 in Google search

2U, Inc., Copyeditor (Freelance)                                                                                                                           Aug. 2016-Feb. 2017
2U, Inc. – New York, NY

  • 2U is an education technology company that partners with top colleges & universities to bring their degree programs and credit-bearing courses online

  • In charge of researching and editing various web pages for the masters in social work online degree programs found throughout the country; major projects include copyediting university pages and faculty interviews and researching and updating the United States map page that catalogs each state's social worker licensing requirements

Morgan & Morgan, Content Writer                                                                                                                       April 2016-Sept. 2016
Morgan & Morgan P.A. —New York, NY

  • Contributed daily blog posts to the main website for the personal injury law firm Morgan & Morgan, For the People, as well as blog posts for over 10 local communities throughout Florida, Kentucky, Alabama, and Mississippi; provided copy for brochures, brand posts, and other related projects
  • Assisted content manager with copy editing tasks and crafted compelling copy for advertising and marketing efforts; created an extensive ebook on the Fair Labor Standards Act to provide to potential clients

YPlan, Content Manager + Copywriter                                                                                                               Sept. 2014- Feb. 2016
YPlan — New York, NY

  • Managed and led all content aspects of YPlan’s United States market (NYC/San Francisco), including copyediting, image and video sourcing and activation of events on the app, and also provided weekly blog posts as a one-woman team; oversaw US social media accounts & global Instagram account and managed work produced by UK-based freelancers
  • Maintained communications and worked alongside the UK content team and US partner development team to further improve the US market; trained new content producers in London headquarters; participated in design, data science, SEO, and engineering projects including A/B testing for new product features and updates
  • Helped develop a stronger social media presence by increasing the number of followers by 10% through engaging posts in one quarter; helped acquire over 2,000 followers on Instagram; provided copy for push notifications & other branding efforts across global markets, including promotions for Apple Music Festival
  • Provided 8 articles and 3 Facebook and Twitter social media posts during month-long affiliation with online publication Gothamist; resulted in over half a million page impressions and over 5,000 article page views
  • Accumulated an extensive portfolio that features over 500 copy samples in both US and UK markets; previous position includes editorial assistant

W27 Newspaper, Editor-in-Chief                                                                                                              Aug. 2013 - May 2014
Fashion Institute of Technology — New York, NY

  • Managed and led all editorial and art aspects of FIT’s monthly print and online publication, including copyediting, setting and finalizing layouts, maintaining communication with publisher and managing distribution throughout campus; re-arranged and introduced new themes to monthly issues
  • Developed a stronger social media presence by tripling the amount of followers on social media through consistent and engaging posts over an eight month period; boosted circulation from 2,000 to 3,000 which in turn helped to increase advertising sales
  • Accumulated an extensive portfolio that features over 40 clips over four years contributing to W27; previous positions include deputy editor, executive editor, and culture editor

New York Observer, Intern                                                                                                                      Jan. 2014 – May. 2014
Observer Media — New York, NY

  • Contributed seven to 10 posts weekly on with articles ranging from metro and trending pieces to fashion news; involved in fact checking, pitching, and working alongside managing editor and editor-in-chief to develop stories
  • Served as Observer’s representative during Fashion Week, covering shows and backstage access; interviewed fashion designers and wrote front-page article on NYFW volunteers
  • Utilized social media outlets to promote article posts; articles drove larger traffic to website than that of seasoned reporters and editors of NYO by 1.5K clicks 

International Business Times, Intern                                                                                                      Mar. 2013 – May 2013
IBT Media — New York, NY

  • Contributed 10-15 posts weekly on the iDesign Times and iRealty sections of IBT, with articles covering fashion, entertainment, celebrity news, real estate, and breaking news
  • Developed extensive slideshows to accompany each article and served as a street fashion photographer in the developmental stages of IBT’s fashion department

Underhaus, Intern                                                                                                                                     Aug. 2011- Jan. 2012
Formerly RICHPR  — New York, NY

  • Wrote and oversaw all social media activity for three lingerie companies; maintained correspondence between the agency, editors and stylists including Rachel Zoe and Vogue editors, wrote pitches, press releases and query letters, maintained inventory, and trafficked sample pulls
  • Helped launch early stages of the first Lingerie Fashion Week in New York City 

Fuse Gallery, Intern                                                                                                                               Aug. 2010- Aug. 2012
Lit Lounge  — New York, NY

  • Provided administrative assistance and gallery upkeep, including mailing press releases, packaging and shipment of art around the world, correspondence between gallery and artists; handled works by artists such as Skullphone, Ivory & Shelter Serra, Asger Carlsen, Anton Perich, and Karen O
  • Assisted artists, curators, and gallery directors with art installations, guided patrons through sales process, personally assisted artists in production and maintenance of each installation, and prepared information for gallery visitors

Languages: Bilingual in Portuguese and English; French (college-level); Spanish (mid-level speaking & reading)
Technical Skills: InDesign, Photoshop, Microsoft Office, Looker, HTML, SEO, CMS, HootSuite, Wordpress, Squarespace, all major social media platforms, LinkedIn, Google+, Google Analytics, analog and digital photography, AP Style
Activities: Presidential Scholar Honors Program; Trained at the New York Times Editor’s Workshop; Participant in New York Times College Marketing meetings


Fashion Institute of Technology   (New York, NY)

Bachelor of Science, Advertising & Marketing Communications; Minor: English                                Aug. 2010 – May 2014

  • Major GPA: 3.71; magna cum laude
  • Honors: Dean’s Honor List, Jodi Tilton/Jones Apparel Group Award, State University of New York Chancellor’s Award for Student Excellence
  • Relevant Coursework: Creative Strategies, Strategic Planning, Brand Management, Advertising Copywriting, Public Relations, Magazine Journalism, Internet Marketing

City College of New York   (New York, NY)

Masters of Fine Arts, Creative Writing                                                                                                 Aug. 2016 – Dec. 2018

  • Major GPA: 4.0
  • Honors: 2nd place winner of the Danielle and Larry Nyman Family Project Award for short fiction